It’s summer. School’s out. And your customers seem to be taking a break as well. You decide it’s time to reel them in with a summer special. So you log in to the Como Hub to start designing your new campaign. By the time you’ve navigated to the different tabs in your control panel to set it all up, you get a phone call and drop everything to take care of business.
This scenario is all too familiar with the kinds of businesses we work with. We get it. You’re busy and have too much on your plate as it is. And it’s my job as a Product Manager here at Como to be the voice of our clients and address your needs within the product.
The new Campaign Center we unveiled earlier this month was born out of the need to enhance the user experience within the Como Hub, the control panel where businesses view all their data, operate their loyalty program, gather insights, and create personalized campaigns. With so many diverse functionalities and hundreds of integrations with POS systems and third-party technologies, the platform proved to be too sophisticated at times. And when you’re busy running a business, you need your systems to work for you and save you time.
So we embarked on a journey to redesign the way you experience the platform with one goal in mind: to remove the barrier and help you achieve your goals faster.
The new Campaign Center allows you to create automated campaigns in just a couple of clicks, so you can target your customers more effectively and get instant results for your business. I like to think of it as the “beating heart” of the Como Hub.
We’ve completely redesigned the interface and experience to make campaign setups a breeze. And best of all, you can create the campaign, manage it, and track the status of it all from one view, down to the smallest details. When you see all your activities from one page, it’s much easier to optimize and make adjustments on the spot.
To make your life even easier, we’ve developed a rich library of ready-made templates that you can customize according to your needs, or get inspired to create your own. It’s based on a collection of campaigns that are proven to work best for our customers, so we thought it would be nice to make those best practices available to everyone. We will be updating the library with new templates on a regular basis, so keep checking back!
At this stage of the project, we felt quite satisfied with what we were going to deliver as the first phase of the new Hub. But when we revisited our mission of helping businesses achieve their business goals faster, another new idea was born: The Goal Wizard.
With the new Goal Wizard built into the Campaign Center, you can automatically set up campaigns based on specific business goals. Let’s take the slow days of summer example I mentioned in the beginning. If you want to entice customers to stop by your store on specific days and times throughout the month of July, you just select the “Promote Days and Times” goal from the wizard, select the campaign to accomplish that goal, and the campaign is magically created for you.
Before I send you off to start creating that sizzling summer campaign, I wanted to remind you that the most effective campaigns are driven by customer data. Make sure to deliver the relevant campaigns to the relevant customer segments, whether it’s based on their profile, preferences, preferred location, or purchase behavior.
So if you haven’t done so already, check out the new Campaign Center and let us know what you think.
If you're not already a Como client, ping us and we will be happy to show you how you can enjoy the new Campaign Center, too.
Posted by Reut Amir
Reut is a Product Manager at Como. She is on a mission to constantly improve the user experience so she can keep clients happy and satisfied.