Leverage Holiday Promotions with Customer Engagement Tools to Increase Marketing Campaign ROI

Retail holiday sales in the US reached $680 billion in 2017 [1], making up as much as twenty percent of total retail industry sales [2]. Retail isn’t the only sector that benefits from the busy[...]

How Owned Customer Data Can Grow Your Business with Customer Engagement Tools

FSTEC, an annual technology conference for the foodservice industry, took place Oct. 1 - 3 in Orlando, FL. Como had the pleasure of attending the event, meeting with executives from some of the[...]

How to Use Customer Engagement Tools to Build Brand Loyalty

Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly[...]

The Future of Marketing for Restaurants: The Trends You Need to Know to Win

Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of[...]