The Future of Marketing for Restaurants: The Trends You Need to Know to Win

Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of[...]

10 Ways Marketing Automation Can Help You Scale Your Business

If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time[...]

Is the Loyalty Club Dying a Necessary Death?

We’ve come a long way since loyal customers in the 18th century¹ received copper tokens that could be exchanged for gifts at a later date. What we had here was the makings of a loyalty club, just[...]