Leverage Holiday Promotions with Customer Engagement Tools to Increase Marketing Campaign ROI

Retail holiday sales in the US reached $680 billion in 2017 [1], making up as much as twenty percent of total retail industry sales [2]. Retail isn’t the only sector that benefits from the busy[...]

How to Use Customer Engagement Tools to Build Brand Loyalty

Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly[...]

The Future of Marketing for Restaurants: The Trends You Need to Know to Win

Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of[...]

10 Ways Marketing Automation Can Help You Scale Your Business

If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time[...]

Is the Loyalty Club Dying a Necessary Death?

We’ve come a long way since loyal customers in the 18th century¹ received copper tokens that could be exchanged for gifts at a later date. What we had here was the makings of a loyalty club, just[...]