Retail holiday sales in the US reached $680 billion in 2017 , making up as much as twenty percent of total retail industry sales . Retail isn’t the only sector that benefits from the busy[...]
Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly[...]
Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of[...]
Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years.
According to eMarketer , 34.9% of smartphone users above the age of 14 will[...]
Technology today has provided the hospitality and retail industries with an endless array of omnichannel engagement options for communicating with customers, from Tweets and push notifications to[...]