5 Ways POS Integrations Can Drive Growth for Restaurants

The restaurant industry has always been challenging: competition, low profit margins, and high turnover make effective management difficult, regardless of the type of restaurant or level of[...]

Leverage Holiday Promotions with Customer Engagement Tools to Increase Marketing Campaign ROI

Retail holiday sales in the US reached $680 billion in 2017 [1], making up as much as twenty percent of total retail industry sales [2]. Retail isn’t the only sector that benefits from the busy[...]

How to Use Customer Engagement Tools to Build Brand Loyalty

Customer engagement is the depth of the relationship between customer and brand, describing a connection between the two that can encourage awareness and brand loyalty. In an increasingly[...]

The Future of Marketing for Restaurants: The Trends You Need to Know to Win

Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of[...]

Beyond Mobile Payment Technology: Five Ways to Engage Your Customers Post-Purchase

Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years.

According to eMarketer [1], 34.9% of smartphone users above the age of 14 will[...]