Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of[...]
If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time[...]
It’s summer. School’s out. And your customers seem to be taking a break as well. You decide it’s time to reel them in with a summer special. So you log in to the Como Hub to start designing your[...]
If you’re a member of the hospitality sector, on May 25, 2018, you will have to comply with the new General Data Protection Regulation (GDPR) when it comes to the handling of customer information.
It’s a classic story: generally responsible types making smart decisions all year, only to get a little too carried away when St. Patrick’s Day, or any other sales boosting holiday, rolls around.[...]