Why Personalization is Key to Customer Loyalty— and 3 Steps to Foster Both

Today, it’s widely known that it’s more profitable to retain an existing customer than to acquire a new one. And many business owners are aware that personalisation plays a major role in customer[...]

How to Turn St. Patrick’s Day Visitors into Your Restaurant’s Regulars

It’s a classic story: generally responsible types making smart decisions all year, only to get a little too carried away when St. Patrick’s Day rolls around. And as much as they’re warned, they[...]