Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of[...]
Mobile payment technology is one of the biggest trends to have impacted brick-and-mortar business in recent years.
According to eMarketer , 34.9% of smartphone users above the age of 14 will[...]
Technology today has provided the hospitality and retail industries with an endless array of omnichannel engagement options for communicating with customers, from Tweets and push notifications to[...]
If you own a brick-and-mortar store, you’ll know that every second, minute, and hour of your time is precious. Marketing automation can boost customer engagement efforts and save businesses time[...]
Convenience is the name of the game, and what could be easier than ordering food via a mobile phone? Online ordering has become a way of life for most smartphone users, whether the customer opts[...]